Create the beauty you wish to see!

Ruby’s story

It all began with the curiosity of a crochet kit and mixing her mom’s kitchen oils during the natural hair movement. Ruby, a young girl in middle school, was searching for a way to manage her anxiety and stumbled upon the craft of crocheting. Little did she know that this simple hobby would blossom into a passion that would shape her life. Starting with hats, Ruby quickly expanded her crochet skills, exploring the world of garments and intricate designs.

As Ruby wove each thread together, she discovered not only a way to express her creativity but also a sense of pride in having a unique talent. She became an advocate for young girls, encouraging them to embrace their own individual skills and not be ashamed of their passions. Through crocheting, Ruby found solace during her college years, navigating the challenging transition into adulthood with a newfound confidence.

However, amidst the chaos of college life, Ruby encountered a setback that left her devastated. Her once long and luscious hair was now reduced to a chin-length disaster. It was during this time that the Natural Hair Movement was gaining momentum, empowering individuals to embrace their natural beauty. Determined to restore her mane to its former glory, Ruby sought out hair products. But as a struggling college student, she found it difficult to afford the expensive options available in the market.

Undeterred, Ruby decided to take matters into her own hands. She embarked on a journey of research and experimentation, combining her knowledge of natural ingredients and her ever-growing enthusiasm for crafting her own creations. After countless trial and error, she formulated her very own hair growth oil, creating a blend that not only nourished her scalp but also promoted healthy hair growth.

With patience and persistence, Ruby witnessed the incredible transformation of her hair. From its broken chin-length state, her tresses flourished and grew, reaching an impressive mid-back length. And at the heart of this remarkable journey was none other than Radiant Co. Hair Growth Oil, the secret weapon behind Ruby's stunning locks.

Today, Ruby stands as a testament to the power of perseverance and embracing one's unique talents. From the young girl seeking solace through crochet to the college student determined to revive her damaged hair, Ruby's story is one of resilience and triumph. And through her own experiences, she continues to inspire others, showing them that with a little creativity and the right tools, anyone can overcome obstacles and emerge radiantly victorious.

SHOP

View

Radiant Co. Hair Care

Radiant Co. Crochet Gallery

Shop

Radiant Co. Skin Care

“The oil has done wonders to my hair! I see growth along my hairline (cowlicks), and my hair is not dry or super greasy. I wish there was a bigger bottle to purchase. I’m definitely going to purchase more.”

- @TheRealShurond, Radiant Co. Customer